Key Principles

• Lead From the Top
• Address Behaviour and Culture
• Engage Your Stakeholders
• Communicate, Communicate
• Design the Change Programme
• Manage the Change Process
• Further Guidance

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Communicate, Communicate

Principle: Communicate, Communicate

Repeat key messages until you are sick of them: Guidance

• Overseas Development Institute: Successful Communication: A Toolkit for Researchers and Civil Society Organisations
  This toolkit includes guidance on “How to Write a Communications Strategy”