Key Principles

• Lead From the Top
• Address Behaviour and Culture
• Engage Your Stakeholders
• Communicate, Communicate
• Design the Change Programme
• Manage the Change Process
• Further Guidance

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Lead From the Top
Create a clear vision for change
Create a sense of urgency and energy
Promote a compelling case for change
Create a respected leadership group to shape and promote change
Walk the talk – be the change you want to see
Equip other leaders
Work across organisational boundaries

Address Behaviour and Culture
Identify and understand the behaviours you want to change
Identify and address the factors that will change behaviours
Reward behaviours that support change
Celebrate success
Promote behaviours and values you want to keep

Engage with those whose support you need or whose behaviour you wish to influence
Identify all stakeholders and their part in the change
Engage with key groups
Understand and manage those that are against change
Create champions for change

Communicate, Communicate
Draw up and maintain a clear communications strategy and plan
Repeat key messages until you are sick of them
Get feedback and take action on it
Plan the timing of communications carefully
Use the whole spectrum of communications media
Repeatedly address people’s key question “what is going to happen to me?”

Design the change programme to maximise the chance of success
Assess the capacity of the organisation to handle more change
Build the capacity to handle change
Do not rely on just one ‘lever’ for change
Empower leaders and groups to take change forward
Plan in early successes
Break up the programme into manageable steps
Test/pilot as much as you can before implementation
Allow flexibility to learn from experience

Manage and resource the change process effectively
Have a clear governance structure
Have a dedicated change team free of their ‘day job’
Draw up a clear business case
Quantify and track the achievement of benefits
Manage the change using project management best practice
Ensure the change process is adequately resourced
Act on feedback and evidence of progress

Further Guidance