Our experience is that there are eleven questions that need to be addressed under Audience. For more information on further guidance or on cases from our reports please click the links on the right.
| Do we know who are we going to communicate with and how? | Cases | |
| What do we know about our target audience? | Cases | |
| Can the audience affect the outcome of the communication? | Cases | |
| Have we identified opinion formers and influencers who can help or hinder the communication? | Guidance | Cases |
| Have we identified key groups within our audience? | Guidance | Cases |
| Do key groups in our audience have distinct requirements? | Guidance | Cases |
| Do we know which key groups are willing or unwilling to hear what we want to say? | Guidance | Cases |
| Have we identified “what’s in it for them” for each key group? | Guidance | Cases |
| Have we planned to adapt our communication for individual groups and localities? | Guidance | Cases |
| Have we tailored our communications for different levels of age or life stage? | Cases | |
| Have we planned how to target our audience using most relevant and effective methods of communication? | Guidance | Cases |
| Have we planned to make it easy for our audience to hear and understand our message? | Guidance | Cases |
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