Effective Communication with the Public: A Toolkit

Set clear communications aims and objectives

Our experience is that there are four high level questions that need to be addressed under this aspect. Please click on each question to see more detailed questions and for further guidance and cases click the links in the right-hand columns:

Vision	What are we trying to achieve with this communication?	Guidance	Cases
Consistency	Does our communication fit in with what we and other public bodies are saying?	Guidance
Audience	Have we identified and understood our target audience?	Guidance	Cases
Lessons Learnt	Have we taken previous experiences into account?		Cases

For more help see the Guide to Using this Site or contact the Enhancing Impacts Team within the NAO. If can help us to improve this site, or have any other contribution, please use the “Feedback” button on the left.

Set clear communications aims and objectives

Key Aspects

Submit Feedback

Set clear communications aims and objectives