Our experience is that there are five questions that need to be addressed under Vision. For more information on further guidance or on cases from our reports please click the links on the right.
| Have we identified what we want to achieve through our communications? | Guidance | Cases |
| Are we clear what is wrong with the current situation that needs to change? | Cases | |
| Do we know what has been communicated already? | Cases | |
| Do we know what our audience is already saying to us on these issues? | Cases | |
| Have we established the benefits of what we want to achieve? | Cases |
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