Key Aspects

• Set Aims & Objectives
• Define Roles & Responsibilities
• High Level Questions
• Guidance
• Create Action Plan
• Communicate the Message
• Seek and Adapt to Feedback

Links

• GCN: Key Components  
• PWC: Building Public Trust Awards

Submit Feedback

Define roles and responsibilities

Accountability and transparency: have we identified clear responsibility for the communication?

Guidance:

• Government Communication Network: Key Components:
  “Being open and accountable in all our communication and marketing activities, adhering to our civil service values of integrity, honesty, objectivity and impartiality.”
  
  
• PriceWaterhouseCoopers: Building Public Trust Awards 2006, p.9:
  “We believe the feedback provides important insights to help companies formulate their plans for ensuring their reporting remains competitive. Furthermore, those nominees who win an award or are highly recommended receive recognition for their efforts to increase their transparency and openness.”