Key Aspects

• Set Aims & Objectives
• Define Roles & Responsibilities
• High Level Questions
• Guidance
• Create Action Plan
• Communicate the Message
• Seek and Adapt to Feedback

Links

• GCN: Communication Strategies Step-by-Step  

Submit Feedback

Define roles and responsibilities

Financial governance: do we have an agreed approach to financial management?

Guidance:

• Government Communication Network: Communication Strategies Step-by-Step: Resources
  “Having established what we are going to do and for whom, the strategy now needs to set out the budget and resources required, and how much of these are already secured. More detail about the process of communications budget setting can be found here. This is also a good place to set out roles and responsibilities, such as project leader or SRO. A list of names and contact details is useful here. Crucial questions to consider at this stage are:

  • Who will lead the delivery of this strategy?
  • Who are the key contacts in relevant policy or delivery teams?
  • Will delivery be largely in-house, or will it be done by an agency?
  • What is the total budget required?
  • Have bids already been made?
  • Is this funding already in place?”