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By
Aspect
Set
Aims & ObjectivesVision:
What are we trying to achieve with this communication?Consistency:
Does our communication fit in with what we and other public
bodies are saying?Audience:
Have we identified and understood our target audience?Lessons
Learnt: Have we taken previous experiences into account?Define
Roles & ResponsibilitiesAccountability
and transparency: Have we identified clear responsibility for
the communication?Leadership
and active participation: Does everyone involved support the
communication? Risk
and legal framework: Do we have a clear approach to managing
risk and legal issues?Financial
governance: Do we have an agreed approach to financial
management?Create
Action PlanPlanning
and method of delivery: Have we planned how this communication
will reach our target audience?Resourcing
delivery: have we put in place the resources, skills and
delivery methods we will use?Risk
and crisis management: Do we have a contingency plan if things
go wrong?Accessibility:
Is the communication accessible to our target audience?Communicate
the MessageQuality
and content control: Is the content and presentation of
communication of high quality, accurate and up-to-date?Means
of communication: Are we communicating in the right way?Timeliness
and responsiveness: Are communications happening as planned and
on a timely basis?Seek
and Adapt to FeedbackFeedback
mechanism: Are we receiving the required feedback?Output:
Is the delivery of the communication happening according to
plan?Outcome:
Has the communication achieved what we wanted it to achieve?Review:
Are we regularly reviewing and adapting our communications and
making sure they are having the desired impact?
