The website structure reflects the structure of the toolkit. It enables you to drill down, as you judge appropriate, to focus on the areas of developing or evaluating your approach to communicating with the public.
The toolkit has the following tiers:
The Site Map shows the whole toolkit structure.
Although presented in a logical sequence, with steps leading from identifying goals and objectives clearly, through roles and responsibilities to planning, delivery, and feedback, this format is not intended to be prescriptive. The toolkit can be used for a project-based approach to developing a communications campaign, which may proceed in this order. It can also be used for a number of other purposes, particularly in reviewing and evaluating existing communications campaigns, and also to focus on two-way communications.
This toolkit is not intended to duplicate or detract from existing toolkits, chiefly available through the Government Communication Network at http://www.comms.gov.uk/Public_Website/guidance.aspx and http://www.comms.gov.uk/engage.
There are also resources specifically for local government
available through http://www.idea.gov.uk
and http://www.communities.gov.uk.
