Joining Forces to Tackle Obesity, 21-22 January 2002

 

Workshop Seven

 

Food advertising and promotion

 

Rosemary Hignett of the Food Standards Agency introduced the speakers at this workshop and facilitated discussion.

 

Charlie Powell from Sustain gave an overview of the nature of good advertising in the UK, the evidence for its impact on dietary habits and the range of potential interventions.

 

Wendy Wrigley, General Manager, Retail Brands from the Co-operative Group presented a case study on the Co-operative Group’s research and self-imposed ban on advertising high fat and high sugar foods to children.