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Exploiting the UK brand overseas

The GREAT campaign enables government organisations to adopt consistent and effective brand management. To date, Cabinet Office has reported a return of £1.2 billion on its £113.5 million GREAT campaign investment. This is based on anticipated as well as actual expenditure by business, tourists and students.

Published:
5 Jun 2015
Whitehall and Westminster signposts

Briefing to support the International Development Committee’s inquiry into the Department for International Development’s Annual Report and Accounts 2012‑13

This briefing complements the Departmental Overview prepared for the Department for International Development and covers specific topics of particular interest to the International Development Committee, including trends in DFID’s expenditure and total UK Official Development Assistance; and the Department’s progress in managing the delivery of the government’s target to spend 0.7 per cent of gross national income on UK Official Development Assistance in 2013.

Published:
10 Jan 2014